Independent Liquor

Packaging — Environmental

The charming rural pubs scattered throughout the South Island were tragically overlooked by the so-called “major” breweries. Wild Buck, however, envisaged a bright future for these beloved heartland establishments. Armed with a captivating selection of Germanic-inspired beers and a striking collection of emotive and irreverent environmental graphics, Wild Buck aimed to breathe new life into their lackluster drink offerings and fading decor. Their mission? To win over these establishments and bring them into the Independent Liquor family.